SUMMARY (II)
Online businesses will need to take action in order to build consumer trust in electronic commerce and further the development of the electronic marketplace
- Beyond technical solutions
- Beyond security and authentication
- Addressing consumer concerns about the privacy of their information
- disclosure of information practices
- assurance of good business practices generally
An independent privacy assurance entity could generate significant benefits for e-commerce as well as for consumers and online businesses
- Increased consumer trust and confidence in online businesses
- Higher accuracy of consumer information provided online
- Increased consumer online activity — valued at up to $6 billion by 2000