PRIVACY ASSURANCE COULD HAVE UP TO A$6 BILLION IMPACT ON E-COMMERCE BY 2000If Privacy Programs Are Adopted by Commerce Sites(1)

Projected global consumers on the Internet

Projected e-commerce consumer market

(1) Assumes 40% of e-commerce merchants adopt eTRUST by 2000 (on a transaction basis)

(2) Estimates based on eTRUST consumer survey results, adjusted to reflect overlapping security concerns and rate of adoption

Source: Forrester; Computer Reseller News; Computerworld; IDC; BCG estimates and analysis

(M)

($B)

Range

ofestimates

Potential

privacy

impact(2)

Assurance

Disclosure

Consumere-commerce

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