PRIVACY ASSURANCE IS LIKELY TO BOLSTER E-COMMERCE Consumers Want to Know That Their Information Will Be Treated Responsibly

A small proportion of consumers are participating in e-commerce today

If privacy is assured, retail, financial and medical transactions are likely to increase

Consumers (%)

(1) Preliminary estimate: 9.2M of 23M online consumers conduct financial transactions, assume 1/3 conducted over Internet

Source: IDC, GeorgiaTech; University of Michigan; Hermes project; Jupiter Communications; BCG/eTRUST Internet privacy survey; BCG analysis

Survey respon-dents

(%)

Email

Browse

Retail shopping

Financial transactions(1)

Browsing, information, chat

Retail shopping (purchase)

Financial transactions (banking trading stocks)

Medicaltransactions

Would do over Internet if privacy policy disclosed

Would do over Internet

Currently do over Internet

69

12

18

13

5

87

63

10–15

45

46

10–13

11

4

12

8

9

Would do over Internet if privacy assured

6

40

5

8

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