MOST WEB SITES TODAY REPRESENT SMALLER, LESS WELL KNOWN COMPANIES

Retail

Information only

(1) Medical and finance sites not mutually exclusive from information and retail sites

(2) BCG estimate of adult sites

(3) Excludes 7.6M home businesses, .02% of which have web sites

Source: Yankee Group; Datamation & Co.; Computer Intelligence Corp., IDC, Activ Media

Website by activity/ type

Small

?

6,803,000

50,330

Medium

100–999

139,000

24,385

Large

1000+

6,360

3,180

High sensitivity

Low sensitivity

Company size

(number of employee)

Total U.S. companies(3)

U.S. companies with websites

Company size

(67–74)

% sites

Approximate Number of Web Sites–1996

Medical

Finance

Adult

(7–9)(1)

(8–10)(1)

(9–12)(2)

(14–30)

= Privacy disclosure/assurance opportunity

700

13,800

6,700

900

35,500

17,200

2,200

11,100

5,400

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