CONSUMERS ARE LESS WILLING TO DISCLOSE PERSONAL INFORMATION TO UNFAMILIAR COMPANIES

63

(1) Includes name, address, credit card number, product preferences

(2) Includes social security number, bank account, stock portfolio, medical history

Source: BCG/eTRUST Internet privacy survey; BCG analysis

Sensitivity of information

= Privacy disclosure/assurance opportunity

… company never

heard of before

… company familiar with

… company currently do business with

High

Low

86

51

Customer relationship with company

Weak

Strong

Very personal/health/ financial

information(2)

Transaction information(1)

Basic demographic/ information

Percent of total respondents very/somewhat

uncomfortable giving information to…

94

74

58

17

13

38

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