CONSUMERS INDICATE PRIVACY ASSURANCE HAS GREATER VALUE THAN DISCLOSURE ALONE (I)
Consumers asked under what conditions they would be willing to disclose various types of information over the Internet
- Would give today
- Would give if privacy policies disclosed — e.g., including if information is shared with third party
- Would give if privacy policies disclosed and privacy was assured — e.g., no information given to third party
With no privacy disclosure, consumers are less likely to disclose key financial information (credit card number, Social Security number, bank and stock information) than basic demographic or registration information over the Internet