Questions & Answers on Advertising Rules and Claims
What are the rules advertisers have to follow?
Isaac: Thinking of designing an ad for Shuman? The rules of advertising are pretty simple: Tell the truth, tell the whole truth, and have proof that your claims are true. Of course, there's a lot more to it—but those are the basics.
Aren't all ads truthful?
Isaac: Most of them are truthful. But just because an ad claims something, doesn't mean it's true. Always evaluate the ads you come across and determine for yourself if what you heard or read is true.