ENVIRONMENTAL MARKETING CONSUMER PERCEPTION STUDY BACKGROUND INFORMATION

for
Request for Public Comment on Proposed, Revised Guides for the Use of Environmental
Marketing Claims (16 C.F.R. Part 260)
(Matter No. P954501; Program Code N14)

• Section 1 - summarizes the study methodology, including sampling and weighting procedures employed by Harris Interactive for this research product.
• Section 2 - presents the questionnaire, which was administered online by Harris Interactive to members of its online panel in August, 2009.
• Section 3 - shows how the online questionnaire appeared to respondents by reproducing
  sample "screen shots."
• Section 4 - presents an overview of the research results, prepared by Harris Interactive.