The FTC seeks to prevent false or misleading marketing claims, including environmental or "green claims." The FTC’s Environmental Marketing Guides, also called the "Green Guides," apply to all forms of marketing for products and services: advertisements, labels, package inserts, promotional materials, words, symbols, logos, product brand names and marketing on the Internet or via email. These web pages are designed to help consumers and businesses understand the FTC’s Environmental Marketing Guides, and learn about other environmental and energy areas of concern to the FTC.

FTC Green Guides Review

FTC Workshop (July 15, 2008): Green Building & Textiles